[May 2024 - Current] Manteca, CA

Serve as a public relations and information officer, managing communications for a district serving 25,000+ students across 28 schools. Act as a creative strategist, ensuring all messaging aligns with the district's vision: supporting every student to meet grade-level standards, feel safe, and achieve individual success.

Press & Newsroom

- Build and maintain relationships with local and regional media outlets.

- Write press releases and stories to highlight district events and news.

- Pitch stories to news outlets and coordinate press opportunities, such as the Stockton Record article about MUSD’s implementation of standards-based report cards.

Strategic Communication Plans

- Lead intake meetings with district leaders, then develop and implement strategic communication plans for major initiatives across departments such as HR, Student Services, and the Superintendent’s office.

Event Planning

- Planned and executed a two-day event for California legislative staff to showcase district programs, including panel coordination and school site visits focused on Expanded Learning, English Language Development, and Visual & Performing Arts (VAPA). (Read more in the article linked in my extended portfolio).

Crisis Support

- Coordinate with administrators and law enforcement to accurately communicate to staff and families during emergency situations in a timely manner

Public-Facing Communications

- Social Media: Oversee social media accounts, creating, scheduling, and monitoring posts. Stay informed of community feedback and local developments.

- E-Newsletter: Conceptualize and direct the monthly district-wide newsletter, reaching 45,000+ recipients, including Board members, parents, and students.

- Mass Communications: Draft and distribute critical messages (email, text, app alerts, phone calls) in English, Spanish, and Punjabi to up to 50,000 people.

- Web Management: Create and update content on the district’s website.

- Event Coverage: Attend and photograph meetings and events for all 28 schools, district office, and Board of Education.

- Video Production: Record and edit short films to communicate district initiatives in an easily digestible format

[August 2021 - July 2022] Eugene, OR

• Coordinated social media strategy and managed the Office for the VP for Research and Innovation (OVPRI) accounts, utilizing strategic hashtag usage and timing to target key funding organizations.

• Tracked Twitter Analytics and implement results and feedback to improve overall social media strategy.

• Represented the OVPRI at University events, capture photos, and report on the event on communications platforms.

• Increased Twitter following by 3% in the first 3 months of account management.

• Improved overall Twitter impressions from 300 per day in September 2021 to 1,100 impressions per day in November 2021.

• Crafted research related short stories for Around the O, the University of Oregon’s main news website.

Created and implemented the Alpha Delta chapter’s strategic communications plan; ensured all deadlines and goals were met throughout the year

- Collaborated with the national Delta Gamma communications team, ensuring our chapter’s digital presence aligned with the organizations overall mission and values: to promote friendship, personal integrity, and social responsibility among women.

- Oversaw the communications newsletter and managed brand image on all social media accounts

- Managed the Social Media Manager and Public Relations Manager, ensuring our social and press mentions aligned with our organizations brand and values

- Wrote and submitted monthly chapter updates to Delta Gamma’s national newsletter -  ANCHORA

[Feb 2021 - Dec 2021] Eugene, OR (Remote)

• Recruited 5 high profile student ambassadors from different facets of student life, onboarded, and managed them for the duration of the campaign: assisted them in the content creation process, coordinated their site visits, created a strategic content post schedule with 2 pieces of content per ambassador.

• Generated leads for clients, conducted client needs assessments, and crafted unique proposals for each clients’ individual marketing goals.

• Managed 3 projects and 5 ambassadors simultaneously under deadline pressure.

• Achieved total reach of 8,000 on Instagram influencer-driven campaign.

[June 2018 - March 2020] Temecula, CA (Remote)

• Developed marketing campaigns and communications strategy for writing projects and events.

• Created and maintained the Lead Team Learn website.

• Developed email marketing campaigns aimed at communicating upcoming events and general customer outreach.

• Generated leads for clients across the United States.